Using multi-media Entertainment-Education programme as tool to prevent obesity in black South African women

The project is a partnership between the University of the Western Cape (UWC), the Human Science Research Council (HSRC), University of Antwerp and KU Leuven. AIMS: To capacitate the School of Public health (SOPH) UWC and to implement an obesity prevention program using entertainment-education (EE) as a platform. The project will support the SOPH to improve the quality of the master program and improve food literacy and body image perception in black females residing in the rural Eastern Cape (Mt Frere) and Langa Township in Cape Town. METHOD: The project will offer opportunities for full time enrolment of master students and provide opportunities for information sharing among the universities. Furthermore the project will produce and test the effectiveness of multimedia entertainment-education on food literacy and body weight perception using locally available resources.